About Yuba

Yuba was created to solve a growing problem: AI systems cannot reliably discover and understand real-world businesses using legacy web formats.

Why AI Discovery is Different

Traditional business discovery systems were designed for web browsing and clicks. AI platforms operate fundamentally differently — they need structured, trustworthy data optimized for natural language understanding, not scraped pages and guesswork.

As AI systems become the primary interface to information, businesses risk being invisible or misrepresented. Legacy formats like Google Business Profile and Yelp were built for search engines, not AI platforms.

Why an Open Standard is Required

AI discovery cannot be controlled by any single platform. It requires an open, platform-agnostic standard that businesses can adopt and AI platforms can integrate. Yuba provides this infrastructure.

The Yuba Schema replaces fragmented formats with a unified discovery standard optimized for AI consumption. It enables structured business data that AI platforms can reliably discover, cite, and reference.

What Yuba Provides

• Yuba Schema: Open standard for AI-native business data
• Reference Platform: Implementation of the Yuba standard
• Upstream Analytics: Track AI visibility and attribution
• Platform-Agnostic Integration: Works across AI ecosystems

Our Purpose

Yuba exists to ensure businesses remain visible, accurate, and accessible in an AI-first world. We provide the infrastructure that makes AI-native business discovery possible — not as a startup gimmick, but as essential infrastructure for the AI era.

This is positioning copy for an emerging standard. Clarity over persuasion. Authority over excitement. Longevity over conversion.